The Apple TV contract with MLS soccer is a great deal for soccer fans. With Apple TV, they can watch every game live and on-demand, as well as get access to exclusive MLS content, including highlights, classic matches, and more. The contract also gives Apple TV users access to live and on-demand coverage of other top soccer leagues worldwide.
There are several reasons why soccer is good for TV business. First, soccer is a global sport with a large and passionate fan base. This makes it attractive to broadcasters looking to reach a wide audience. Second, soccer is a relatively simple sport to understand and follow, which makes it accessible to viewers who may not be familiar with other sports. Third, soccer matches tend to be relatively short and concise, which makes them easy to fit into busy schedules. Finally, soccer often generates a lot of excitement and drama, which makes for good television.